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vehicle wrapping design

Design is the absolute key to having an effective, professional vehicle wrap that sells your business and your services or products every minute of every day it is on the road or parked. A poorly designed vehicle wrap is at best a missed opportunity to stand out from the competition and at worst it can have the opposite, negative effect and give a bad impression of your business.

At Covered UK, we pride ourselves in getting the design of your vehicle wraps absolutely right. The combination of our in-house designers and marketeers’ experience creates designs that work and maximise your return on investment. Our designers are fully qualified graphic designers with experience of designing for vehicle wraps. They are not simply “artworkers” who will place the logos / pictures etc on to your vehicles.

How the design process works

Our designers take your brief and company ethos and “design” the wrap to maximise the effectiveness of the wrap with the experience of designing specifically for vehicles, taking into account what can and can’t be done by the vinyl, what areas to avoid important parts of the design (knowing where the vinyl will need to be stretched, avoiding window rubber, sills, door protectors etc etc). Many companies find that even if they have their own, in-house designers it is often more cost effective for us to do the design work. If you prefer to use your own designers to produce print ready artwork, that’s also fine with us. We are also happy to advise your own designers and can provide free of charge templates for them to use (we have over 12000 vehicle templates to choose from).

We can also design to suit your budget

If a full wrap for your whole fleet is not budgeted for, we can create a series of designs to maximise your budget.

Similarly sometimes using the background colour of the vehicle is the best way to create the most effective design, if this is the case our designers will show you design options that will not only look best but would also save you money.

How the design process works

1. A discussion of your design needs
2. We provide a fixed price* quote for the work
3. You confirm the order, and provide necessary files (logos/pictures etc)
4. We typically provide 2 or 3 variations for the initial design concepts
5. We discuss these with you. What you like/don’t like
6. We make design amendments
7. We send a pdf proof
8. We make as many amendments
9. When 100% delighted, you check... double check and “sign off” design
10. We prepare the artwork to be “print ready” and pass to our production department
11. Our production department confirms a fitting date(s), usually 4-10 working days

Fixed price quote

We have found that our clients prefer the “fixed price” way creating the wrap designs. It ensures you get the design you want and keeps it within your budget. The alternative way of pricing design work is “by the hour”. You are then charged the design rate (usually £50+ per hour) for the design time. Your budget is then at the mercy of factors out of your control:

1. How good the designer is at following your brief and/or creating new alternative options that fits the overall brief
2. How fast/competent the designer is (warning: not all designers work at the same speed!)

You can also potentially pay large amounts for amendments and changes. This can also lead to settling for a design that they are almost happy with, rather than sending the design back for a few small amendments as the bill is going higher and higher. We at Covered UK, agree a fee and will make as many amendments as required until you are 100% delighted with your design.

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