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Band & Brown Communications

Mike Stainton
Account Manager

We had a tight timescale but Covered UK couldn't have been more helpful and accommodating. Their designers were pretty much spot on with the brief and responded to slight amends quickly, and the vinyl wrap finish on the car did exactly the job I expected. My client was happy so I was happy and I'd gladly recommend them.

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Lindt

Lindt Sprungli wanted something different to give their Christmas/Easter sales promotions a real boost.

Lindt’s UK marketing team came to Covered UK with the idea that they wanted 2 Smarts cars branding to promote their (delicious) Christmas Reindeer chocolate, complete with Antlers! Our design team got to work.

We at Covered UK have branded and wrapped promotional vehicles of all shapes and sizes from the smallest promotional bikes to all sizes of cars wraps, taxis wraps, vans wraps, truck wraps, coach wraps, exhibition trailer wraps, tram & train wraps, but we must confess we had never completed a Reindeer wrap!

The key to this design was to create a design that was eye-catching, that kept within the Lindt corporate guidelines, and most importantly was safe and legal.

2 photos of standard Smart cars, not wrapped.

Design work

A vector based concept illustration showing how the Smart car will look after wrapping in gold.

With wrap and Antlers in construction

2 photos showing the Smart car already wrapped, with the gold antlers being constructed.

Finished design

2 photos showing the Smart car wrapped, with the finished gold antlers.

What Lindt thought of the results:

“They look great and we are all really pleased with them!
Did they work?

We have had great success with our reindeer cars so thank you!”

Kelly Matheson
Marketing
Lindt & Spüngli (UK) Ltd

Next Challenge?

The Antlers and vehicles wraps were designed to be changed from promoting “The Lindt Gold Reindeer” for Christmas, to be part of the marketing campaign for the “Lindt Gold Bunny for Easter”.

See the results below where the Antlers have been changed to “Bunny Ears”.

2 photos showing the Smart car wrapped, with the new gold bunny ears.


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